Tourism Contributes $515.4 million Economic Impact
Top Destination for Travelers
Tourism is the second largest industry in Colorado and a major contributor to the Boulder economy. With an estimated 3.3 million visitor nights in 2015, the tourism industry contributed to an estimated $515.4 million total economic impact on the City of Boulder. The industry is supported by the area’s scenic beauty and recreational opportunities, variety of entertainment and attractions, support for arts and culture, and broad range of dining, shopping and lodging options.
Boulder is enriched with natural beauty, innovative culture and a dynamic passion for the outdoors, which drives our tourism economy. TripAdvisor named Boulder one of the “Top 25 Destinations in the US” and one of the “Top 100 Destinations in the World.” Boulder is a popular destination for visitors to the state and Colorado residents alike. The University of Colorado Boulder, federal research labs and area businesses also attract visitors to the area.
Popular attractions include:
- Diverse shops in Historic Downtown Boulder and the Pearl Street Mall, Twenty Ninth Street or the Hill District
- Sporting events, such as CU Boulder Pac-12 Conference sports, the Bolder Boulder, IRONMAN Boulder, and a stage in the USA ProCycling Challenge
- Performances at Colorado Chautauqua, CU Boulder, the Boulder Dinner Theater, the Dairy Center for the Performing Arts, the Boulder Theater, and numerous other music venues
- Featured cultural events, such as the Shakespeare Festival, OpenArts Fest, Colorado Music Festival, EcoArts, and Munchkin Masquerade
- Preserved open space, including 43,000 acres of land, 200 miles of dedicated trails and 60 urban parks for hikers, runners, dog walkers, climbers, bird watchers, photographers, and mountain bikers
- Tours of Celestial Seasonings, local craft breweries, wineries and distilleries
While Boulder is known to be one of America’s most enthusiastically outdoor-recreation-focused communities, it is also a top dining destination. Named “America’s Foodiest Town” in October 2010 by Bon Appetit, Boulder has a thriving, world-class restaurant scene.
Over 2,000 guest rooms are available in Boulder, ranging from rustic cabins to historic Victorian suites to traditional hotel rooms. According to the Boulder Convention and Visitors Bureau, hotel occupancy and average daily room rates in the city are consistently higher than state and national averages. More hotel rooms and meeting spaces are in the pipeline for construction.