Epicenter of Natural & Organic Products
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Natural Products in Boulder
The Boulder metropolitan area has become a nationally recognized hub for the natural products industry, bringing together companies focused on organic food, beverages, nutrition, personal care, and consumer wellness. A strong entrepreneurial culture, health-conscious consumers, and a collaborative business community have helped the region launch and grow brands that influence markets across the globe.
| Natural Products in the Boulder MSA | |
|---|---|
| Number of Firms | Map the Top 20 | 47 |
| Number of Employees | 1787 |
| Employment Concentration (1.0=US average) | 4.7 |
Source: QCEW 2026 Q2 via Lightcast
Advantages for Natural Products
Boulder offers many local advantages that make it a top location for natural products, including:
Support from the Boulder community for natural and organic products.
Boulder’s reputation for progressive values is based, in part, on the community’s commitment to environmental preservation and healthy living. These values inspire innovation in natural and organic products and a dedication to health, high-quality foods and other producs. Local farmers, manufacturers, markets and restaurants place high emphasis on providing natural and organic products due to high demand in Boulder.
Being part of the Boulder brand.
As the center of the industry, Boulder provides brand recognition and legitimacy for natural and organic products.
Strong entrepreneurial and innovative ecosystem.
Boulder ranks as one of the most entrepreneurial cities in the United States with talented individuals driving innovation in all industries, including natural products.
Access to support and service companies in Boulder.
Natural products partners within the Boulder community support the advancement of the industry, including Naturally Boulder.
Natural Products in Colorado
Colorado's natural products sector continues to expand through a combination of innovative consumer brands, food and beverage manufacturers, agricultural producers, and research institutions. The state's commitment to healthy living, sustainability, and product innovation has fostered an environment where emerging companies and established industry leaders can develop, scale, and commercialize products for national and international markets.
Naturally Boulder
Naturally Boulder is a non-profit Boulder organization with a mission of nurturing and enhancing the local products industry. Naturally Boulder provides information, programs, events and support to help launch and grow natural products businesses. Through these programs, the organization forges meaningful connections, educates members to be more successful, advocates and creates visibility for the industry, and helps coordinate economic development activities that support the local economy.
According to the 2020 Naturally Boulder Economic Impact Study done by CU-Boulder’s Business Research Division, the natural and organic food industry in Colorado contributes $3.1 billion to the state’s economy and supports 22,142 jobs across the state.